This isn’t a formula for success for every retailer, but lessons can be learned. Embrace the technology that is already available and emerging, be bold and creative with it, keep it simple and make sure you have a strategy to keep it alive and evolving. Make customer experience the top priority for doing it and turnover will follow. Make the store a ‘destination’, a place where we can tie our social needs into our physical shopping, make it interesting and worth the effort for us to come in – because unless you do, we will spend our money with your competitor that does!
