new trees planted on the state’s streets tagged with a QR code. Passersby who scan the images with a smartphone will be automatically directed towards a form on the Department of Transportation website to register their interest in caring for the tree.
agricel, a pioneer of unique soil-less agricultural technologies, has launched a series of revolutionary farming methods that will fundamentally improve the way farming is carried out.
For most retailers, their online presence and stores are two very different worlds – very few are joined up to the extent they should be. Rather, they relay on shoppers themselves to make the connection when they are instore – typically through their smartphones, even this can be frustrating for customers – many UK stores fail to provide web connectivity, meaning customers have to struggle to connect using a basic 3G signal at their own cost!
One month of heavy rain is welcome, but unless we have a particularly sodden summer and, more importantly, a damp-and-dreary winter, supplies could start to look very sparse indeed. That’s particularly true in the south and east of England, which depend on underground aquifers to store a large proportion of water supplies. The levels in these aquifers rely on winter rain to drip through the rocks above. Summer rain tends to run off, evaporate or get absorbed by growing plants. So the U.K problem is not how much rain falls from the sky but how effectively we capture and utilise that water. Yet there has been an unwillingness in recent years to invest in big infrastructure.
Representatives from some of the solar industry’s most prominent players have announced the foundation of the Global Solar Council. The council is a CEO-level coalition of international companies involved in the solar photovoltaic value chain.
This isn’t a formula for success for every retailer, but lessons can be learned. Embrace the technology that is already available and emerging, be bold and creative with it, keep it simple and make sure you have a strategy to keep it alive and evolving. Make customer experience the top priority for doing it and turnover will follow. Make the store a ‘destination’, a place where we can tie our social needs into our physical shopping, make it interesting and worth the effort for us to come in – because unless you do, we will spend our money with your competitor that does!
Certainly the “experts” never predicted the continued growth of Fairtrade… one of the expected consequences of the 2008 crash was the expected stalling or even the collapse of the Green economy. Environmental focus and social consequences would make way to the necessities of household economics.
Tesco and the RSPB today announced a ground-breaking partnership called ‘Together For Trees’ to help protect rainforests around the world.
One of Marks & Spencer’s ‘steps’ for Fairtrade Fortnight is to sell the first ever tea grown and packed at Iri-iani, a small holder group in Kenya
Tesco is following the lead of Marks & Spencer and is trialing a packaging strip developed by It’sFresh! Ltd. in an effort to make food last longer and prevent waste.
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